Find ethical alternatives, right when you buy.
Not sure if a brand is ethical? Check with Cheri.
Cheri scores brands using real ethical metrics — labor practices, transparency, and environmental impact — so you can shop confidently when choosing better.
Chrome extension + mobile web · Launching soon.
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Cheri analyzes brands across sustainability, labor practices, transparency, and certifications. When you browse a store, Cheri tells you how the brand measures up — and how shopping responsibly can be simple.
A three-step layer on top of your shopping — no spreadsheets, no guilt.
Cheri works quietly in the background while you shop.
A small badge appears on supported stores showing an A–F ethical score.
Earn cashback or donate — at no extra cost to you — when you shop brands that meet your values.
Shopping ethically shouldn’t be confusing, time-consuming, or expensive.
Cheri makes it effortless to understand a brand’s impact and feel good about where your money goes. We do the research. You shop better.
We keep it simple on the surface — but each rating is grounded in credible data and third-party sources.
Worker protections, fair pay, and supply-chain practices.
Emissions, waste, and long-term environmental commitments.
Fabrics, ingredients, and durability over disposability.
How open a brand is about factories, audits, and impact.
Signals like Fair Trade, B Corp, organic standards, and more.
Cheri is built for how you actually shop — quick, visual, and personal.
No more googling “is this brand ethical?” — Cheri does it for you.
See how your choices add up — money saved, impact made, and brands supported.
We’re not here to shame your cart — just help you make informed, better-feeling decisions.
Cheri supports major fashion, beauty, lifestyle, and home brands you already shop.
“Finally, an ethical shopping tool that’s actually easy.”
— Early user
“I love the transparency. And I don't even have to think about it.”
— Beta tester
Yes. Cheri is free to use and we never charge shoppers.
No. Ratings are based solely on independent research and publicly available information, evaluated against a consistent scoring framework.
Drop your email and we’ll invite you as soon as the beta is ready. No spam — just early access and a first look at the scores.